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BIMI record checker

Validate Brand Indicators for Message Identification. Display your brand logo next to authenticated emails in Gmail, Yahoo, and Apple Mail.

Understanding BIMI

Brand Indicators for Message Identification (BIMI) enables organizations to display their brand logos next to authenticated messages in supporting email clients. BIMI builds on DMARC authentication, helping recipients quickly identify legitimate emails.

Requirements

DMARC policy

Quarantine or reject policy with good alignment rates.

SVG logo format

Square logo in SVG Tiny P/S format, max 32KB.

HTTPS hosting

Logo must be hosted on secure HTTPS URL.

VMC (optional)

Required for Gmail, verifies trademark ownership.

Email client support

Gmail

Requires VMC, 90%+ coverage on web and mobile.

Yahoo Mail

No VMC required, supported since 2020.

Apple Mail

iOS 16+ and macOS Ventura+ support.

Outlook

Currently in pilot phase with limited availability.

Common implementation issues

  • Incorrect SVG format - must use SVG Tiny Portable/Secure profile
  • DMARC policy too permissive - needs quarantine or reject
  • DNS propagation delays - allow 48-72 hours for changes
  • Logo file too large or contains external references
  • Missing VMC for Gmail - certificate required for display

Get your logo in every inbox

InboxKit helps you implement BIMI correctly with logo optimization and VMC guidance